Young CEO Has Grand Vision for Family’s Eye Health Practice
April 12th, 2012 by Website Editor
In 1960, Hayley Boling’s grandfather Dr. Richard Boling had a staff of five working at his Elkhart ophthalmology practice. His son, Dr. Richard Boling II, joined him in 1986, which moved the practice forward to two doctors and about 10 staff members. Due primarily to a major push in 2004, Boling Vision Center now employs 60 staff members and six doctors. The healthcare practice includes two locations in Indiana and an ambulatory surgery center.
“He stuck a shingle on the side of the building and thought patients would come, and we have been fortunate that we have had regular business ever since,” says Hayley Boling of her grandfather.
Hayley joined the team in 2009 as CEO after earning her MBA from Taylor University. Her grandfather and father had built a successful business out of caring for eyes, and Hayley has strengthened that success as a leader within Boling Vision Center.
Hayley met Mike Yoder, Servant HR’s CEO, during a post-graduate business class at Taylor University in 2008. During this year, she was wrapping up her studies and carrying out a hands-on orientation to become the CEO of Boling Vision Center. Her father developed the process, which called for Hayley to spend a few months in every single position in the practice.
“I spent time working alongside people, to see the value of our people and their challenges. I was also pinpointing vulnerabilities and strengths,” Hayley says. “It was important to see different elements of the practice and build credibility with other people in the practice.”
With a list of HR challenges that included a growing staff, plans for future expansion and policies that needed improving, Hayley reached out to Mike to see if Servant HR could help. A business’s human resources strategy should complement and support its goals. Boling Vision Center had lofty ones, and Servant HR has served as its trusted partner during some big changes.
“Servant HR helped us completely restructure our organizational chart. This was a huge undertaking for us,” Hayley says. The new chart is based on skill-set value versus longevity. “People were inappropriately placed, and Servant HR helped me as a new leader to identify who needed to be repositioned. And if there wasn’t a position conducive to their skill set, Servant HR helped me dismiss those individuals appropriately. It was a tough situation, and it was good to have a legal perspective and a second set of eyes to support my decisions.”
Servant HR also helps Hayley navigate advances and changes in human resources and is just an email or phone call away if a sticky legal question arises. Hayley says the HR team helps Boling Vision Center stay as professional as possible and play it safe. But business risks aren’t something Hayley avoids when they are worth taking.
“In the next five years, we would like to have four locations. Our next step is moving toward the South Bend marketplace. And we are excited to partner with that community,” she says. Boling Vision is already the preferred ophthalmologist for Notre Dame, so they have luck on their side.
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